From initial concept to final copy on print ads, outdoor, radio spots, television commercials, corporate videos, product naming, tag lines, movie posters, brochures, advertorials, PR and corporate communications.
Awards:
The Belding, Best in the West, Andy and Western Art Directors awards.
Freelance Copywriting
Hewlett-Packard, California Health Services, Metropolitan Transportation Authority,
Vietnam Veterans Aid Foundation, Paskowitz Surf Camp, Pacific Bell, MCA Records,
Salvation Army, Enix Computer Games, Pacific Motors, Performance Bicycles
Advertising Agencies
Foote, Cone & Belding
Accounts: United States Forest Service, California Milk Advisory Board, Sunkist, Denny's
Restaurants, Albertson's, Arco
Kaiser McEuen (associate creative director)
Accounts: KTLA Channel 5 News at Ten, FNN/Score Cable Network, Travelers Insurance,
Cleveland Classic Golf Clubs, Itoya Stationery, Eldon Office Products, Weatherby Rifles,
Wilshire Courtyard
Doyle Dane Bernbach (copywriter)
Accounts: Volkswagen Dealers of Southern/Northern California, 7-Up Foods, General Telephone,
The Tropicana, Western Airlines, Coast Savings
Bozell & Jacobs (copywriter)
Accounts: Avis, Fujitsu, Sun Giant, Smith International Oil Equipment, Tenneco Land Development,
Alpha Beta markets, Ray & Derrick Drugstores
In-House Advertising
Los Angeles Herald Examiner (senior copywriter) - Handled all in-paper, radio,
outdoor and rack advertising for the Herald Examiner’s daily edition and special sections’ supplements.
Freelance Copywriting
Hewlett-Packard, California Health Services, Metropolitan Transportation Authority,
Vietnam Veterans Aid Foundation, Paskowitz Surf Camp, Pacific Bell, MCA Records,
Salvation Army, Enix Computer Games, Pacific Motors, Performance Bicycles
Related Work
A member of the Advisory Panel to the Ethics and Professional Policy Committee of the
American College of Medical Quality. Published feature stories for the L.A. Herald Examiner
and other Hearts publications. Wrote The Letter Writer, a successfully produced that ran
at the Santa Monica Playhouse.
Education:
Master’s Degree in English - California State University, Los Angeles
Advertising Copy & Concept Certification Program - Ad Center, Los Angeles
Professional Clear Single Subject Teaching Credential/English
Multiple Subject Special Education Teaching Credential/Mild to Moderate
Bachelor of Arts in English - Saint Mary’s College of California, Moraga, CA
